Adobe stories
Adobe & NFL expand partnership to boost fan engagement with AI
Today
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digital transformation
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adobe
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nfl
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
SmartBear appoints Nate Lewis to drive AI growth & M&A strategy
Today
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digital transformation
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ai
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software development
SmartBear appoints Nate Lewis as SVP of Corporate Development to lead M&A strategy and transform the company into an AI-native organisation.
Rust Forge 2025 to bring global tech leaders to Wellington
2 days ago
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martech
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software development
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adobe
Rust Forge 2025, a new international tech conference for around 200 developers, will be held at Shed 6 in Wellington from 27-30 August 2025.
Adobe launches free app to secure digital content attribution
Last week
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martech
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genai
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ai
Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.
Adobe Express adds AI video tools for easy content creation
Last week
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
Adobe unveils new Firefly app with expanded AI content tools
Last week
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martech
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genai
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ai
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
Envoy names new leaders amid demand for workplace analytics
Last week
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martech
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adobe
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analyst report
Envoy appoints Daryle Burt as Chief Revenue Officer and Ras Gill-Boulos as VP Marketing to expand its data-driven workplace platform amid rising demand.
DEPT named Adobe partner of the year for digital innovation in India
Last week
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digital transformation
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martech
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digital marketing
DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.
SmartBear appoints Kristine Hunt to lead global growth
This month
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
AI success linked to digital overhaul, says Boomi chief
This month
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saas
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digital transformation
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martech
Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.
Adobe Acrobat Sign achieves IRAP certification in Australia
This month
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digital transformation
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martech
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cybersecurity
Adobe Acrobat Sign has achieved IRAP certification at the PROTECTED level in Australia, enhancing its support for government agencies with secure digital solutions.
Adobe unveils AI integration plans for creative workflow boost
This month
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martech
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genai
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ai
Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.
Australians concerned about AI deepfakes in elections
This month
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martech
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genai
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ai
A recent Adobe report reveals that 77% of Australians have encountered more political deepfakes, raising alarms about misinformation ahead of upcoming elections.
Adobe unveils AI tools to enhance Premiere Pro editing
This month
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martech
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adobe
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digital media
Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.
Pipeline360 appoints McCarthy as Senior Director in APAC
Last month
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siem
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cx
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martech
Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails ‘Golden Age’ of design
Last month
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
Sinch wins Adobe partner award for third consecutive year
Last month
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cx
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martech
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data privacy
Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.
Adobe unveils AI innovations for personalised customer journeys
Last month
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cx
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martech
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adobe
At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.
UiPath to host Agentic AI Summit on automation advances
Last month
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devops
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martech
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apm
UiPath will host its online Agentic AI Summit to unveil innovations in agentic automation, showcasing how AI can transform business operations.
Adobe & AWS join forces to enhance digital marketing
Last month
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hyperscale
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cx
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martech
Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.