The Ultimate Guide to Customer Relationship Management
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
American Customer Relationship Management News
Regional stories with direct local relevance
Monk raises USD $25 million to tackle invoice delays
Monk lands USD $25 million to expand software that spots invoice errors, portal rejections and missed contacts before finance teams chase payment.
Treasure AI launches agentic platform for marketers
Treasure AI has launched an agentic platform that enables marketing teams to automate customer engagement and campaign execution in real time.
TCS launches AI job training with Cincinnati & Salesforce
TCS, University of Cincinnati and Salesforce launch three-month AI training scheme to fast-track graduates into paid roles and full-time work.
Hapax launches AI platform to automate workplace tasks
Hapax expands beyond banks with AI platform that spots workplace bottlenecks and deploys task-specific workers, claiming 350 automations in beta.
Cox Business launches AI contact centre with RingCentral
Cox Business rolls out RingCentral-based AI contact centre offering with virtual agents, omnichannel tools and CRM links for businesses of all sizes.
Unanet, Xpedeon expand North America construction tie-up
Unanet and Xpedeon are extending their construction software tie-up into North America, linking CRM and ERP tools for contractors from bid to billing.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Gainsight names new leadership team for growth push
Why brand visibility is the most critical metric in today's AI-driven world
Building an enterprise data integrity architecture for AI and compliance
G2's 2026 Best Software Awards reveal major market shifts
People.ai links SalesAI to MCP for trusted CRM data
Expert Columns
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Respect through results: Breaking through male-dominated construction with no-code tech
Why more SaaS vendors are embedding data quality into their core platforms
Why leaders don't need more tools: They need smarter integrations
For CFOs to achieve ROI with AI: Focus on production, not pilots
Avoid these 3 common pitfalls when using AI to improve customer experience
Keep them coming back: How to reduce SaaS churn rates
Does anyone know what a CDP is anymore?
Recent Customer Relationship Management News
US small firms turn to AI tools to cut operating costs
US small firms are leaning on AI to slash admin costs and free staff for higher-value work, avoiding deeper headcount cuts for now.
Respect through results: Breaking through male-dominated construction with no-code tech
A tech leader swaps a NASDAQ-100 post for Florida construction, using no-code tools to tame chaos and boost profits by 28%.
People.ai links SalesAI to MCP for trusted CRM data
People.ai plugs SalesAI into MCP so Claude, Copilot and ChatGPT can tap cleaner revenue data directly inside existing AI workflows.
EILEEN FISHER adopts Aptos tech to unify store sales
EILEEN FISHER will roll out Aptos ONE POS across 50+ North American stores to unify sales, inventory visibility and omnichannel service.
FourKites unveils Loft AI platform for enterprise workflows
FourKites launches Loft AI platform and Sophie agent to turn natural-language instructions into automated workflows across enterprise apps.
MetadataONE platform launched with F1 Academy sponsorship reveal
Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.
For CFOs to achieve ROI with AI: Focus on production, not pilots
CFOs should focus on integrating AI into finance workflows rather than pilots, as this drives measurable ROI and operational efficiency in budgeting and payments.
AI tipped to improve US food brands' efficiency amid tech hurdles
Nearly half of US food brands expect AI to boost efficiency, yet many face hurdles like fragmented data systems and staff training challenges.
Charter Global unveils Orcaworks platform to automate workflows
Charter Global launches Orcaworks platform featuring digital co-workers to automate workflows and deliver measurable outcomes in enterprise tools.
Glik's deploys Aptos tech to transform stores & unify commerce
Glik's is set to transform its 70+ US stores and online channels by adopting Aptos' unified commerce tech for a seamless shopping experience.
Top 10% of sellers generate 65% of enterprise revenue
A study by Clari Labs reveals that just 10% of top sellers account for 65% of enterprise revenue, exposing major inefficiencies in sales practices.
SugarCRM appoints industry veteran Bob Stutz to board
SugarCRM has appointed Bob Stutz to its board of directors, drawing on his 30 years of experience in transforming CRM solutions globally.
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365 Data Centres boosts win rates with Collective[i]
365 Data Centres says embedding Collective[i] into sales workflows lifted win rates by more than 15% and cut deal cycles by 35% in six months.
Backbase named Forrester leader & customer favourite
Backbase wins Forrester Leader status and customer favourite as its AI-native Banking OS gains traction with more than 120 banks worldwide.
Q4 launches AI-native CRM for investor relations teams
Q4 unveils AI-native CRM that lets investor relations teams search meeting data, log interactions and prepare briefings through natural language.
Oracle NetSuite launches AI coding skills for developers
Oracle NetSuite rolls out AI coding skills for developers, aiming to speed custom app building and reduce errors across 25 platforms.
Payment firms expand into broader merchant services
Stripe, PayPal, Adyen and Block are pushing into loyalty, lending and AI checkout tools as payment groups seek a bigger role in merchant commerce.
Celonis & ProcessLab launch banking apps for mortgages
Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.
Digital Envoy launches LocID Graph to update identity graphs
Digital Envoy unveils LocID Graph to help advertisers keep household records aligned as IP addresses shift, with tests under way in the US, UK and Europe.
Cerillion lifts orders on GBP £42.5 million Omantel deal
Cerillion's first-half trading was boosted by a GBP £42.5 million Omantel deal, sending new orders higher and setting up a stronger second half.