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Forrester Research Stories

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Forrester Research stories

Address data is the retail superpower
Customer Relationship Management

Address data is the retail superpower

Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.

By Greg Brown • 5 min read • Last month

Global Stories

Forrester Research stories

UiPath named Leader in Forrester document mining wave
Digital Transformation

UiPath named Leader in Forrester document mining wave

Forrester's praise could strengthen UiPath's pitch to firms seeking a single platform for document-heavy workflows, governance and AI agents.

By Sean Mitchell • 4 min read • Last week
AI to wipe out 49% of customer service jobs by 2030
Data Analytics

AI to wipe out 49% of customer service jobs by 2030

Routine call-handling jobs face the sharpest risk as AI agents take over most customer queries, forcing firms to retrain staff quickly by 2030.

By Sean Mitchell • 3 min read • Last month
SAP-backed study says data readiness boosts transformation
Data Analytics

SAP-backed study says data readiness boosts transformation

Better managed data can lift returns on big transformation programmes, with a Forrester study finding major efficiency gains and lower costs.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Forrester warns GenAI strains resources despite gains
Data centers

Forrester warns GenAI strains resources despite gains

Rising power and water demand from AI data centres could wipe out some sustainability gains unless firms demand stricter vendor transparency.

By Sean Mitchell • 3 min read • Last month
Milestone XProtect study finds 133% ROI over three years
Data Analytics

Milestone XProtect study finds 133% ROI over three years

Milestone study finds XProtect users achieved a 133% ROI over three years, with security investigations up to 60% faster.

By Sean Mitchell • 3 min read • Last month
Spinnaker launches SAP ECC end-of-life assessment tool
Digital Transformation

Spinnaker launches SAP ECC end-of-life assessment tool

SAP customers facing a 2027 maintenance deadline can now get a 45-minute assessment of migration, cost and support risks.

By Mark Tarre • 3 min read • Last month
RecordPoint named in Forrester AI governance landscape
Data Protection

RecordPoint named in Forrester AI governance landscape

Analyst recognition highlights rising demand for AI governance tools as banks and governments face tighter compliance risks from poor data controls.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Backbase named Forrester leader & customer favourite
Software-as-a-Service

Backbase named Forrester leader & customer favourite

Banks seeking to cut fragmentation may see Backbase's Forrester nod as validation that its AI-native platform can unify front-office work.

By Shannon Williams • 4 min read • Wed, 29th Apr 2026
Temenos named Forrester leader in digital banking tech
Software-as-a-Service

Temenos named Forrester leader in digital banking tech

Banks seeking faster onboarding and broader channel support may benefit as Forrester ranks Temenos among the top digital banking vendors.

By Karen Joy Bacudo • 4 min read • Wed, 29th Apr 2026
Forrester says physical AI will drive next breakthrough
Robotics

Forrester says physical AI will drive next breakthrough

Forrester warns the biggest gains in automation may come from machines that adapt in factories, roads and plants, not humanoid robots.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Wed, 22nd Apr 2026
Forrester maps AI shift from digital into physical use
Robotics

Forrester maps AI shift from digital into physical use

Consumers are set to encounter AI in robots, transport and personalised shopping, as Forrester says business returns will arrive sooner than expected.

By Mark Tarre • 4 min read • Thu, 16th Apr 2026
Showpad launches AI platform for field sales teams
Software-as-a-Service

Showpad launches AI platform for field sales teams

It aims to cut admin time for reps by combining training, content, coaching and analytics in one system built for on-the-road selling.

By Catherine Knowles • 4 min read • Thu, 16th Apr 2026
Forrester says Anthropic AI could break patch playbook
Hybrid Cloud

Forrester says Anthropic AI could break patch playbook

Faster AI-led flaw discovery could overwhelm patching and disclosure processes, leaving companies with bigger backlogs and less time to respond.

By Sean Mitchell • 4 min read • Tue, 14th Apr 2026

Stories from Other Regions

Forrester Research stories

UK government launches GBP £500m Sovereign AI Unit
Semiconductors

UK government launches GBP £500m Sovereign AI Unit

The £500 million fund is meant to help British AI start-ups scale, as ministers seek growth and greater control over core technology.

By Shannon Williams • 4 min read • Fri, 17th Apr 2026