Forrester Research Stories - Page 3

American Stories

Forrester Research stories

TripleLift launches TL Direct self-serve ad platform

Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.

By Mark Tarre • 4 min read • Thu, 18th Jun 2026

Digital Transformation

Responsive tops USD $1 trillion in business opportunities

More buyers are using AI to scrutinise vendors, as the software firm says faster responses now affect revenue and win rates.

By Mark Tarre • 4 min read • Fri, 15th May 2026

Global Stories

Forrester Research stories

Software-as-a-Service

Basware named Gartner Leader in accounts payable apps

Finance teams face tighter AP controls and fraud risks as Basware gains a second major analyst endorsement for its AI-driven platform.

By Karen Joy Bacudo • 4 min read • Wed, 24th Jun 2026

Digital Transformation

Forrester says telecoms turn to AI to revive growth

Weak revenue growth is pushing telecom groups to invest in AI infrastructure and automation, as they seek new income beyond basic connectivity.

By Sean Mitchell • 4 min read • Wed, 24th Jun 2026

Digital Transformation

Blue Yonder unveils new AI tools for supply chains

Supply chain leaders are becoming more cautious as the software group rolls out AI agents and mobile tools aimed at improving planning and execution.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026

Software-as-a-Service

Basware named Forrester AP invoice automation leader

The recognition underscores rising demand for invoice tools that can meet tighter e-invoicing rules, cut fraud risk and support AI oversight.

By Karen Joy Bacudo • 4 min read • Wed, 17th Jun 2026

Cloud Security

CrowdStrike named Forrester XDR leader on AI strength

The accolade underscores CrowdStrike's push to tie AI, endpoint and identity tools into a single security platform as rivals race to widen coverage.

By Sean Mitchell • 3 min read • Wed, 17th Jun 2026

Digital Transformation

Tanium named a Leader in Forrester endpoint report

The recognition strengthens Tanium's pitch to enterprises seeking faster patching and broader visibility across complex endpoint estates as cyber risks rise.

By Sean Mitchell • 4 min read • Fri, 12th Jun 2026

Digital Transformation

Forrester finds agentic AI stuck in enterprise pilots

Most enterprises are still failing to turn agentic AI trials into usable gains, as weak governance and orchestration keep deployments in pilot mode.

By Sean Mitchell • 3 min read • Wed, 10th Jun 2026

Endpoint Protection

Tanium named Forrester leader in endpoint management

Large enterprises under pressure to speed up patching and visibility now have a stronger shortlist option after Forrester ranked Tanium a leader.

By Mark Tarre • 4 min read • Wed, 10th Jun 2026

Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • Fri, 5th Jun 2026

Digital Transformation

Newgen named notable vendor in Forrester low-code report

The listing signals Newgen's push into governed AI development tools as buyers increasingly judge low-code platforms on orchestration, not speed alone.

By Sean Mitchell • 4 min read • Fri, 5th Jun 2026