American Stories

How intentional AI adoption is reshaping marketing and sales in tech

Deliberate AI adoption is transforming tech marketing and sales, with women leaders driving cultural shifts that unlock new performance gains.

By Ashleigh Becker • 4 min read • Last month

Global Stories

Marketing Technologies

Adtech's next competitive advantage isn't AI - It's people

Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.

By Abby Hamilton • 5 min read • Last month

Human Capital Management

Marking International Women's Day with pay transparency and hiring equality

On International Women's Day, Omada backs EU pay transparency and boosts female leadership, pushing tech towards fairer hiring and pay.

By Lisbeth Madsen Adler • 4 min read • Last month

Marketing Technologies

The SEO leadership gap in the age of AI

AI is reshaping search, but SEO leadership remains stubbornly male, risking narrower strategy, pay gaps and biased AI-driven search.

By Laura Rudd • 5 min read • Last month

Software-as-a-Service

Atlassian brings AI agents to Jira with MCP support

Atlassian launches Jira AI agents with MCP support, embedding governed automation in existing workflows rather than separate chat tools.

By Catherine Knowles • 4 min read • Last month

Smart Cities

The world needs more women in tech - and there's no time to wait

Women hold just 28% of tech roles worldwide, a glaring gap experts warn is stifling innovation, ESG progress and global economic growth.

By Rasangi De Silva • 5 min read • Last month

Risk & Compliance

Why women in tech governance are vital for innovation

Women in tech are redefining innovation, using governance and ESG to ensure cutting-edge technology is ethical, inclusive and durable.

By Kleopatra Boudalaki • 4 min read • Last month

Marketing Technologies

Designing equal opportunity in AI and adtech leadership

Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.

By Kathy Lu • 3 min read • Last month

Digital Transformation

AI, women in tech & why progress demands a human lens

As AI reshapes tech, women still battle entrenched bias; only a deliberately human lens can turn this revolution into real inclusion.

By Pauline Pangan • 4 min read • Last month

Digital Transformation

International Women's Day 2026: Tech leaders urge the shattering of systemic barriers

On International Women's Day 2026, female tech leaders warn AI risks deepening bias unless women shape, lead and design the future.

By Bel Lloyd • 3 min read • Last month

Human Capital Management

Benefits transparency is tech's retention opportunity for International Women's Day

International Women's Day should be tech's annual audit of real benefits and transparency, not a branding exercise of panels and posts.

By Gisela Carere • 4 min read • Last month

Stories from Other Regions

Digital Transformation

Why IT leaders need to give their support to recruiters looking to even the numbers

IT leaders must back recruiters and foster inclusive cultures if they want to fix tech's gender gap and unlock performance gains.

By Catherine Larroche • 4 min read • Last month

Gaming

The female economy isn't niche - It's the growth engine

Women are driving explosive growth in digital fitness and sports tech, turning female-first design from side initiative into core strategy.

By Kate Veronneau • 4 min read • Last month

EduTech

The power of mentorship and what tech veterans can learn from the next generation

Mentorship is reshaping tech careers as seasoned leaders invest in young women, learning fresh skills and perspectives in return.

By Maria Alves • 4 min read • Last month

Human Capital Management

Operationalising “gIve to gain” in the age of AI

As AI booms, tech is wasting vital female talent; embracing 'give to gain' could close skills gaps, cut costs and build fairer systems.

By Lauren Hawker Zafer • 4 min read • Last month

Digital Transformation

Why imposter syndrome is an asset for female leaders

Imposter syndrome is not a flaw to fix for female leaders in AI-era marketing, but a quiet advantage that drives curiosity and better decisions.

By Dominique Hall • 5 min read • Last month

Digital Transformation

Listening-led leadership can help women thrive in tech

Listening-led leadership is reshaping tech workplaces, helping women influence rapid change, challenge bias and build inclusive innovation.

By Sinthu Satchi • 4 min read • Last month

Digital Transformation

Give to gain: the gender shift telecom needs now

Telecom leaders urge a gender reset, warning the industry's future cannot be built while half its potential talent remains sidelined.

By Anuradha Gupta • 4 min read • Last month

Data Protection

From participation to influence: redefining women's leadership in india's technology transformation era

As India's tech economy surges, women's leadership must shift from presence in teams to real influence over high‑stakes digital decisions.

By Ridhima Sawant • 4 min read • Last month

Human Capital Management

Tech firms that win on talent get the everyday right

In a tight tech talent market, firms win on retention by nailing everyday culture, clarity, fairness and truly flexible work.

By Nicole Ivory • 5 min read • Last month