Market research Stories

American Stories

Market research stories

CTERA wins PeerSpot awards for cloud storage, backup

Verified customer reviews placed CTERA second in both cloud storage and backup, bolstering its pitch to enterprises facing ransomware and governance risks.

By Mark Tarre • 4 min read • 3 days ago

Global Stories

Market research stories

Software-as-a-Service

Enterprise AI buyers increase spending but demand proof

Enterprise AI purchases are facing tougher checks as 64% of buyers demand proof, slowing deals even as spending keeps rising.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

eCommerce

Europe smartphone sales rebound on Amazon Prime Day

Promotion-driven demand lifted Europe smartphone sales in Week 26, but analysts warn the rebound may fade once Amazon Prime Day discounts end.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

Robotics

Manufacturers eye physical AI gains amid governance gaps

Most manufacturers are still testing physical AI, even as they expect it to reshape warehouses, assembly lines and logistics operations.

By Mark Tarre • 3 min read • 3 days ago

Digital Transformation

Irish business leaders grow more wary of AI ethics

Trust in AI ethics has slipped in Ireland, leaving more business leaders worried about governance as adoption pressures mount.

By Sean Mitchell • 4 min read • 5 days ago

Artificial Intelligence

AI synthetic audience matches human polling in study

A new study suggests AI-generated respondents could help researchers spot trends faster, despite major differences between conventional online panels.

By Joseph Gabriel Lagonsin • 5 min read • 6 days ago

Stories from Other Regions

Market research stories

Customer Experience

UK shoppers face more stock shortages, survey finds

Supply chain disruption tied to Middle East tensions is leaving 54% of UK shoppers facing poorer shelf availability, a survey found.

By Sean Mitchell • 4 min read • 2 days ago

Software-as-a-Service

Tracksuit buys Hall to boost AI brand visibility tracking

Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.

By Sean Mitchell • 4 min read • 3 days ago

Software-as-a-Service

UK marketers say industry is stuck in survival mode

Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

Digital Transformation

Australian marketers lag on AI maturity, study finds

Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.

By Regine Laguilles • 5 min read • 3 days ago

Robotics

Australian workers want human oversight for AI autonomy

Most Australian staff are happy with AI as an assistant, but 64% want a human involved before it acts independently.

By Mark Tarre • 4 min read • 4 days ago

Customer Relationship Management

Australian retailers back AI shopping as trust lags

Australians remain wary of AI at checkout, with 64% uneasy about letting systems buy on their behalf despite rapid retailer investment.

By Karen Joy Bacudo • 4 min read • 4 days ago

Customer Experience

Australians want local groceries, Shopfully survey finds

Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.

By Sean Mitchell • 4 min read • 6 days ago

Customer Experience

Australians join more loyalty schemes but use fewer

Australian brands face a tougher loyalty market as 93% of consumers hold memberships, yet active use has fallen and relevance is lagging.

By Sean Mitchell • 4 min read • 6 days ago

Data Protection

Australians turn to AI for money advice, survey finds

Trust remains a hurdle as younger Australians increasingly use AI to research investments, superannuation and retirement planning, a survey shows.

By Sean Mitchell • 4 min read • 6 days ago

Data Protection

UK marketers fail to check AI outputs, survey finds

Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.

By Sofiah Nichole Salivio • 4 min read • Last week