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Market research stories

Keeper Security names sales chiefs to boost North America
Privileged Access Management

Keeper Security names sales chiefs to boost North America

Demand for identity security tools is pushing Keeper to split its North American sales coverage between private sector and government buyers.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Euromonitor launches Passport agent in Microsoft 365 Copilot
Software-as-a-Service

Euromonitor launches Passport agent in Microsoft 365 Copilot

Users can now query Euromonitor's market data inside Microsoft 365 Copilot, with every answer citing sources to reduce AI errors and risk.

By Sean Mitchell • 4 min read • 2 days ago
Software sellers lag buyers on self-serve digital sales
Software-as-a-Service

Software sellers lag buyers on self-serve digital sales

Routine software purchases are still bogged down by high-touch sales processes, even though most buyers would happily check out online.

By Karen Joy Bacudo • 4 min read • 3 days ago
JLL appoints Mikhail Jaura to head Asia Pacific research
Hyperscale

JLL appoints Mikhail Jaura to head Asia Pacific research

Rising demand for AI and cloud infrastructure is intensifying competition for capital, sites and power across Asia Pacific's data centre market.

By Sean Mitchell • 4 min read • 3 days ago
LoyaltyLion launches Black Friday retail event on loyalty
Customer Experience

LoyaltyLion launches Black Friday retail event on loyalty

Research suggests Black Friday loyalty offers can turn one-off bargain hunters into repeat customers, with 54% open to joining programmes.

By Sofiah Nichole Salivio • 4 min read • Last week
Gen Z trust AI more than friends for buying advice
Customer Experience

Gen Z trust AI more than friends for buying advice

AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.

By Sean Mitchell • 4 min read • Last week
Embedded systems hit USD $585 billion as edge AI grows
Digital Transformation

Embedded systems hit USD $585 billion as edge AI grows

Embedded systems now make up nearly a third of the electronics market as edge AI shifts design priorities towards security and software.

By Joseph Gabriel Lagonsin • 4 min read • Last week
ACAM launches global AI in marketing benchmark in US
Digital Transformation

ACAM launches global AI in marketing benchmark in US

US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Market research stories

Singapore marketers say trust beats ad spend for Gen Z
Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • Yesterday
Singapore firms expect autonomous AI within a year
Robotics

Singapore firms expect autonomous AI within a year

Pressure is mounting on Singapore companies to overhaul systems and controls, as 70% expect rivals to use autonomous AI for key work within a year.

By Sean Mitchell • 3 min read • Yesterday
UK shoppers distrust AI recommendations, ThoughtSpot finds
Data Protection

UK shoppers distrust AI recommendations, ThoughtSpot finds

Privacy worries are undermining retailers' AI push, with only one in 10 UK shoppers saying they trust product recommendations, a survey found.

By Sean Mitchell • 4 min read • 2 days ago
Australian online spending to rise for football finals
Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • 2 days ago
iPhone owners more likely to play audio aloud in public
Digital Signage

iPhone owners more likely to play audio aloud in public

Public frustration with loud phone use is widespread, after a survey found iPhone owners are more likely than Android users to play audio aloud.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
UK shoppers cap AI spending at GBP £150 per purchase
Digital Transformation

UK shoppers cap AI spending at GBP £150 per purchase

Most UK consumers will let AI shop around, but few trust it to pay without approval, with the average limit set at GBP £149.12.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Indian banks push AI in production, but security bites
Data Protection

Indian banks push AI in production, but security bites

Security and data privacy are slowing wider use, even as 70% of Indian banks and lenders run artificial intelligence in production.

By Karen Joy Bacudo • 5 min read • Last week
OpenAI says Kiwis use ChatGPT to save hours weekly
Data Analytics

OpenAI says Kiwis use ChatGPT to save hours weekly

New Zealand users are saving hours a week with ChatGPT, as the tool is used for work, budgets, health checks and trip planning.

By Sean Mitchell • 5 min read • Last week
Price calls for Launch New Zealand to lure global R&D
Risk & Compliance

Price calls for Launch New Zealand to lure global R&D

Weak R&D growth has prompted calls for New Zealand to court overseas firms at the product-launch stage and lift investment.

By Mark Tarre • 5 min read • Last week
Australian dads think they're better gamers than kids
Gaming

Australian dads think they're better gamers than kids

A Logitech G survey shows gaming has become a regular family activity in Australia, with dads more likely than mums to rate themselves as better than their children.

By Sean Mitchell • 4 min read • Last week