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Market research Stories - Page 4

American Stories

Market research stories

Plaid says AI is reshaping consumer finance expectations
Data Protection

Plaid says AI is reshaping consumer finance expectations

More than half of Americans used AI to manage money last year, as consumers increasingly expect financial apps to offer guidance, not just data.

By Karen Joy Bacudo • 4 min read • Wed, 22nd Apr 2026
AI saves small business leaders 6 to 10 hours a week
Software-as-a-Service

AI saves small business leaders 6 to 10 hours a week

More than half of small business leaders report higher productivity after adopting AI, with spending linked to savings of up to 10 hours a week.

By Kaleah Salmon • 3 min read • Wed, 22nd Apr 2026
World Cup viewership led by casual US fans, study finds
Marketing Technologies

World Cup viewership led by casual US fans, study finds

Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.

By Sofiah Nichole Salivio • 4 min read • Fri, 17th Apr 2026

Global Stories

Market research stories

Automotive microcontroller market set to hit USD $15.1bn
Cartech

Automotive microcontroller market set to hit USD $15.1bn

More chips in connected and electric cars are set to lift demand for vehicle control systems to USD $15.1 billion by 2033.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Apr 2026
Investors eye GPUs as alternative asset, survey finds
DataCentre infrastructure

Investors eye GPUs as alternative asset, survey finds

Despite limited familiarity, 75% of investors surveyed by Nuway Capital and KPMG Ireland said they are optimistic about GPUs as an alternative asset class.

By Karen Joy Bacudo • 4 min read • Wed, 22nd Apr 2026
ShareGate survey says AI exposed data at 29% of firms
Data Protection

ShareGate survey says AI exposed data at 29% of firms

AI tools have surfaced customer records and other sensitive files at 29% of firms, highlighting weak Microsoft 365 governance.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026
UK firms face AI data exposure despite Copilot confidence
Data Protection

UK firms face AI data exposure despite Copilot confidence

Despite widespread confidence in governance, UK companies are already seeing AI tools surface sensitive data as Copilot rollouts accelerate.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026
Data centre market set to hit USD $1.08 trillion by 2034
Unified Communications

Data centre market set to hit USD $1.08 trillion by 2034

Cloud and AI demand is driving heavy investment in new facilities, with the global market forecast to more than triple by 2034.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Tue, 21st Apr 2026
Global study finds 78% use AI for investment insights
Digital Transformation

Global study finds 78% use AI for investment insights

AI use in investing is now mainstream, with 78.3% of 2,100 respondents across 19 countries saying they consult tools for insights.

By Karen Joy Bacudo • 4 min read • Fri, 17th Apr 2026
Thryv launches AI lead tool for ANZ small businesses
Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Wed, 15th Apr 2026

Stories from Other Regions

Market research stories

UK firms back open source to bolster AI sovereignty
Hybrid Cloud

UK firms back open source to bolster AI sovereignty

Many UK IT leaders say open source could reduce reliance on a single AI vendor, even as most lack robust governance for autonomous tools.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Australian small business owners face succession cliff
Marketing

Australian small business owners face succession cliff

Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026
Japan institutional investors turn more bullish on crypto
Crypto

Japan institutional investors turn more bullish on crypto

More Japanese institutions now see crypto as a diversification tool, though volatility, fraud risks and regulatory gaps still curb wider adoption.

By Karen Joy Bacudo • 4 min read • Mon, 20th Apr 2026
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Thu, 16th Apr 2026
Australians eye electric vehicles as fuel costs bite
Cartech

Australians eye electric vehicles as fuel costs bite

Rising petrol bills are nudging more Australians towards electric and hybrid cars, though most are still weighing price and charging concerns.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 16th Apr 2026
Singapore sandwich class turns to crypto for stability
Crypto

Singapore sandwich class turns to crypto for stability

Middle-income households in Singapore are increasingly using cryptocurrency to diversify portfolios and buffer rising costs, a new survey shows.

By Karen Joy Bacudo • 3 min read • Wed, 15th Apr 2026