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Marketing Stories - Page 22

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Marketing stories

Global Stories

Marketing stories

Vistar Media launches free global DOOH creative certification
Digital Signage

Vistar Media launches free global DOOH creative certification

Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
Brands boost BFCM revenue by 38% with creative ad expansion
Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025
2026 Predictions: Marketing and ad trends across APAC
Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
Hyland appoints Eric Snow to lead global brand communications
Enterprise Content Management

Hyland appoints Eric Snow to lead global brand communications

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

By Melvin Hipolito • 2 min read • Wed, 3rd Dec 2025
Thryv launches AI marketing tool to boost home service growth
Customer Relationship Management

Thryv launches AI marketing tool to boost home service growth

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025
Eagle Eye reshapes APAC leadership to boost USD $10 million growth
Digital Transformation

Eagle Eye reshapes APAC leadership to boost USD $10 million growth

Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.

By Melvin Hipolito • 3 min read • Tue, 2nd Dec 2025
Topsort wins W23 funding to boost AI retail media for grocers
Marketing Technologies

Topsort wins W23 funding to boost AI retail media for grocers

Topsort secures investment from W23, backed by major grocers including Tesco, to expand its AI-driven retail media platform for global grocery retailers.

By Melvin Hipolito • 3 min read • Tue, 2nd Dec 2025

Stories from Other Regions

Marketing stories

Workspace AV unveils new brand & website amid rapid growth
Unified Communications

Workspace AV unveils new brand & website amid rapid growth

Workspace AV has rebranded with a new website as it expands rapidly, enhancing its presence across the UK and Europe in the AV technology sector.

By Kaleah Salmon • 4 min read • Fri, 5th Dec 2025
Awin recovers over USD $250 million in lost affiliate revenue
Marketing Technologies

Awin recovers over USD $250 million in lost affiliate revenue

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025
Michaela O'Connor named Chief Growth Officer to lead Symcor
Payment Technologies

Michaela O'Connor named Chief Growth Officer to lead Symcor

Michaela O'Connor has been appointed Chief Growth Officer at Symcor to lead sales, marketing, and strategy, driving the company's expansion and innovation.

By Melvin Hipolito • 3 min read • Fri, 5th Dec 2025
UK brands ramp up influencer budgets with focus on micro-creators
Artificial Intelligence

UK brands ramp up influencer budgets with focus on micro-creators

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
2026 trends: AI's impact on advertising strategy and execution
Data Analytics

2026 trends: AI's impact on advertising strategy and execution

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

By Staff Writer • 4 min read • Thu, 4th Dec 2025
Get ahead of the rush: 5 tips from your marketing partner for holiday success
Customer Experience

Get ahead of the rush: 5 tips from your marketing partner for holiday success

Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.

By Erin Shea • 5 min read • Wed, 3rd Dec 2025
IDHL acquires Vervaunt with GBP £1.5 million AI investment plan
Marketing Technologies

IDHL acquires Vervaunt with GBP £1.5 million AI investment plan

IDHL has acquired Vervaunt, adding over 70 experts and investing GBP £1.5 million in AI to boost eCommerce and digital marketing capabilities.

By Sean Mitchell • 4 min read • Mon, 1st Dec 2025
Half of New Zealand's small businesses lack websites as consumers turn away from social media
Customer Experience

Half of New Zealand's small businesses lack websites as consumers turn away from social media

Nearly half of New Zealand's small businesses lack a website, despite 74% of consumers valuing websites over social media for engaging with organisations.

By Sean Mitchell • 3 min read • Mon, 1st Dec 2025
UK SMEs turn to fast-track finance as Black Friday demand surges
Marketing Technologies

UK SMEs turn to fast-track finance as Black Friday demand surges

UK SMEs are increasingly using fast-track finance to meet surging Black Friday demand, with applications rising nearly a third ahead of the festive season.

By Shannon Williams • 3 min read • Fri, 28th Nov 2025