Marketing Stories - Page 40

American Stories

Marketing stories

CTV ad spend lags viewership growth despite rising engagement

Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.

By Jed Nykolle Harme • 3 min read • Fri, 25th Apr 2025

Global Stories

Marketing stories

Customer Experience

Consumer frustration, poor digital experiences on the rise

91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.

By Jed Nykolle Harme • 4 min read • Tue, 20th May 2025

Digital Entertainment

Hedra raises major funding boost to expand AI video platform

Hedra secures USD $32M Series A funding led by Andreessen Horowitz to boost its AI video platform from creator economy to enterprise marketing.

By Melania Watson • 4 min read • Mon, 19th May 2025

Digital Transformation

Flam raises USD $14 million to expand mixed reality for brands

Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.

By Melania Watson • 4 min read • Mon, 19th May 2025

Marketing Technologies

AI speeds up SEO for eCommerce brands facing new challenges

AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.

By Shannon Williams • 3 min read • Thu, 15th May 2025

Marketing Technologies

Creatopy appoints Thibault Imbert to drive AI product growth

Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.

By Melvin Hipolito • 3 min read • Fri, 9th May 2025

Digital Transformation

XPON acquires Alpha Digital to boost AI marketing services

XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.

By Catherine Knowles • 3 min read • Fri, 9th May 2025

Marketing Technologies

Optimizely unveils enhanced Opal AI to boost marketing workflows

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

By Sean Mitchell • 3 min read • Thu, 8th May 2025

Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025

Customer Experience

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025

Robotics

Siemens to acquire Wevolver, expanding global engineering reach

Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.

By Kaleah Salmon • 3 min read • Tue, 6th May 2025

Data Analytics

Allvue boosts AI & data with new hires & R&D investment

Allvue Systems boosts its AI and data capabilities with a 70% R&D budget rise and key hires, aiming to enhance tools for alternative investment markets.

By Jed Nykolle Harme • 3 min read • Sat, 3rd May 2025

Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025

Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025

Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025

Marketing Technologies

Adobe Express adds AI video tools for easy content creation

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025