Marketing stories
As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.
Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.
Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.
Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.
GroupBy and Topsort have formed a strategic partnership to enhance retailers' sponsored product displays, aiming to boost revenue and streamline eCommerce operations.
Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.
Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.
AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.
Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.
Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.
A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.
Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.
A new initiative by The King's Trust, the Open University in Wales, and the Institute of Coding aims to bridge the digital skills gap with free courses for 16 to 30-year-olds.
Australian businesses are increasingly hiring skilled freelancers to navigate economic challenges, with demand for digital services surging dramatically.
Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.
The Salesforce Agentforce World Tour in Auckland attracted over 1,300 attendees, showcasing the impact of autonomous AI agents on New Zealand businesses.
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
A £20 million investment has launched Future Stores on Oxford Street, blending technology and immersive experiences in a novel retail model.
