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Marketing Stories - Page 5

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Marketing stories

Adobe adds brand intelligence to GenStudio marketing tools
Enterprise Content Management

Adobe adds brand intelligence to GenStudio marketing tools

Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.

By Sean Mitchell • 4 min read • Last month
Adobe unveils CX Enterprise Coworker for AI workflows
Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Last month
Canva & Klaviyo launch one-click email template link
Customer Relationship Management

Canva & Klaviyo launch one-click email template link

Marketers can now skip rebuilds and file exports as the new link sends finished Canva emails straight into Klaviyo's template library.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Companies change incentive plans faster, report finds
Data Analytics

Companies change incentive plans faster, report finds

Most firms are revising incentives quarterly, but many still need up to two months to implement changes, a report says.

By Karen Joy Bacudo • 4 min read • Last month
HubSpot launches AI tools to tackle search decline
Customer Relationship Management

HubSpot launches AI tools to tackle search decline

Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.

By Sofiah Nichole Salivio • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Constant Contact & Canva expand integration for small firms
Digital Transformation

Constant Contact & Canva expand integration for small firms

Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Last month
FlightHub launches football flight search & travel hub
Customer Experience

FlightHub launches football flight search & travel hub

Rising tournament travel demand is driving fans to compare routes quickly as fares and seat availability shift across host cities.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The Real World launches expert-approved Campus certificate
EduTech

The Real World launches expert-approved Campus certificate

Employers facing widening AI skills gaps may find the new certificate more useful because it verifies practical work, not just course completion.

By Catherine Knowles • 4 min read • Last month
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Marketing stories

AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Last month
Google says Gemini blocked 8.3 billion ads in 2025
Marketing Technologies

Google says Gemini blocked 8.3 billion ads in 2025

Gemini-powered screening helped Google catch more than 99% of policy-violating ads before users saw them, as scams grew more complex.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UK businesses adopt RCS & AI for customer messaging
Data Analytics

UK businesses adopt RCS & AI for customer messaging

Fraud fears and rising smishing are pushing UK firms towards verified RCS and AI-led omnichannel chats, a new study finds.

By Sean Mitchell • 3 min read • Last month
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Last month
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Last month
Teads & PHD drive 70 Audi Singapore dealership leads
Digital Transformation

Teads & PHD drive 70 Audi Singapore dealership leads

Qualified dealership enquiries mattered more than reach in Singapore, where Audi’s campaign delivered 70 leads and beat cost benchmarks.

By Sofiah Nichole Salivio • 4 min read • Last month