Opinion stories - Page 25

High-growth firms often underestimate equity's true cost, risking excessive dilution and lost control despite apparent freedom from immediate repayments.

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.

Energy utilities must prioritise flexibility and interoperability in advanced metering infrastructure to adapt swiftly and enhance customer service for the future.

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.

PvX Partners invests USD $9 million in Brainstash to accelerate global growth of the Deepstash microlearning platform with user acquisition financing.

As Cybersecurity Awareness Month highlights current risks, experts warn we must urgently prepare for quantum computing's looming threat to encryption security.

Only 25% of mid-market firms have fully deployed AI, yet stock valuations assume full adoption, revealing a gap between hype and reality in AI investment.

Microsoft releases October Patch Tuesday fixing 172 vulnerabilities, including six zero-days and final security updates for Windows 10 and Office 2016-2019.

PvX backs Brazil's Rei do Pitaco with USD $18M in user acquisition financing, fuelling growth in LATAM's booming regulated sports betting market.

App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.

Google Cloud launches Gemini Enterprise, a platform to bring advanced AI tools and automation to all staff across businesses globally.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Oracle NetSuite unveils NetSuite Next at SuiteWorld 2025, embedding AI into its ERP suite for smarter, autonomous business workflows worldwide.

C-suite leaders must now manage reputations shaped by AI narratives from ChatGPT and others, facing both misinformation and unavoidable truths.

Integrating application security into DevSecOps is vital for managing risks and speeding AI-driven software delivery without overwhelming developers.

Google Drive for desktop now uses AI to detect ransomware, halt file syncing, and help users quickly restore files to prevent data loss and disruption.

Silverstone transformed its events by adopting Amadeus' technology, boosting sales and fan experiences for F1 weekends drawing 480,000 attendees.

Dwolla aims to unify instant payments via a single API across FedNow and RTP, simplifying real-time transactions for enterprises amid rapid market growth.