The Ultimate Guide to Partner Programmes
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
American Partner Programmes News
Regional stories with direct local relevance
Rackspace and AMD unveil enterprise AI cloud tie-up
Regulated businesses could gain a governed private AI stack as Rackspace plans to add AMD chips to its managed cloud offering.
Six Myriad360, Advizex executives named to CRN list
Recognition for the combined group underscores its growing influence in the IT channel, as six executives make CRN's 2026 Women of the Channel list.
Penske launches supply chain insight platform & app
Customers can now monitor transport and warehouse activity in real time as rising costs and disruption push firms to unify supply chain data.
360 Privacy expands C-suite with four executive appointments
As personal data risks rise, the security firm is adding leadership to push enterprise growth and broaden its revenue push.
Cornelis adds federal partners for AI & HPC networking
Federal buyers of AI and HPC systems will gain wider access to Cornelis’s CN5000 platform through new partners ASI Corp, CTG Federal and TVAR Solutions.
TriFetch raises USD $1.9 million to automate clinic admin
The funding will help the San Francisco startup expand software that cuts phone calls, referrals and prior authorisations for understaffed specialty clinics.
Analyst Insights
Research and market analysis connected to Partner Programmes
DocuWare named a challenger in Gartner document review
Gartner: AI layoffs do not improve returns on investment
Tessell names McDonough & Carter to executive team
Pax8 & NinjaOne form global MSP referral partnership
Boomi gains analyst praise across integration & AI
Featured News
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Scale By Avec says strategic hiring is the key in the age of AI
AI is forcing firms to rethink hiring, as Scale By Avec says training and human skills matter more than simple headcount cuts.
Milestone turns video data into AI-driven intelligence
Demand for real-time security insights is pushing airports and public spaces towards AI tools that can analyse hundreds of cameras at once.
Composable, process‑aware AI key to enterprise ROI
Process intelligence and composable architecture are emerging as the missing ingredients to turn fragile AI pilots into resilient, traceable value.
Expert Columns
Upgrading legacy systems: How to confidently implement modernised applications
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Why Legal Services demand is about to grow, not shrink
The biggest shift in M&A: Strategic and cultural fit first (then financial)
Pivoting marketing strategy in the face of a recession
Why the next phase of AI adoption will be determined less by models and more by data foundations
How Apograph uses proactive firewall upgrades to protect clients and control costs
The evolving role of the CSO: From technical guardian to business strategist
Interviews
Interviews and video coverage from the network
Recent Partner Programmes News
UGREEN lands first sports deal with New England Patriots
The deal gives UGREEN its first global sports platform and expands the accessory maker’s reach to NFL fans in North America, though terms were not disclosed.
Google Cloud expands AI deal with Thinking Machines Lab
Access to Google Cloud’s newest Blackwell hardware should speed training for Thinking Machines Lab as AI rivals battle for scarce compute.
LendingClub to rebrand as Happen Bank in summer 2026
The change is intended to reassure five million members that products and account terms stay unchanged during the summer 2026 transition.
SoloTruth launches asset platform to tackle ghost assets
Ghost assets can distort reporting and compliance, with SoloTruth's new platform aiming to keep fixed-asset records aligned with reality.
AI use widespread among IT service providers, GTIA finds
Most providers are using AI already, but only a minority have the governance and revenue models needed to turn it into growth.
Index Engines lands third straight CRN Storage 100 nod
Ransomware-hit firms are prioritising data integrity over speed, boosting demand for cyber recovery tools like Index Engines' CyberSense.
Alchelyst names three senior leaders after Lyra merger
The merger drive has prompted a New York office opening and new leadership aimed at sharpening Alchelyst's sales, operations and investor services.
Cynomi launches AI agents for MSP cybersecurity work
MSPs could cut reliance on scarce security experts as Cynomi embeds AI to draft reports, policies and remediation plans.
Omnissa Horizon on Nutanix AHV gains customer traction
Early production use is building as banks seek more flexible virtual desktop options across private and hybrid cloud environments.
Huntington picks SEI for private bank platform shift
The bank's private wealth arm will shift to a single system to cut complexity and improve service for advisers and clients.
Mphasis completes Flagstar Bank data centre overhaul
Hundreds of critical banking apps moved without disruption as the US lender cut six data centres to two and boosted resilience.
Pia joins Pax8 Marketplace with AI help desk automation
MSPs can now buy Pia’s aiDesk through Pax8, easing adoption of help desk automation as providers seek to cut routine ticket work.
Software switch regret weighs on SMB growth, survey finds
Tech costs are eating into growth for most SMBs that regret switching software, with hidden charges and delays adding to the strain.
GTIA opens ChannelCon 2026 registration in San Diego
Attendees can now book a place at San Diego's ChannelCon 2026, where GTIA will launch a new AI awards programme and offer free member entry.
FICO names Sol Rashidi keynote speaker for World 2026
The keynote could shape debate on how lenders use AI safely, as banks face pressure to show returns while curbing fraud and credit risk.
First Connect launches AI appetite finder for agents
First Connect rolls out AI Appetite Finder to help independent agents match complex commercial risks to receptive carriers in real time.
Seekr, GDIT partner on secure agentic AI for government
Seekr and GDIT team up to deliver secure, explainable agentic AI platforms for sensitive government operations across cloud and edge.
US pDOOH ad spend set to surge 49% as AI use rises
US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.
Gallagher names Rimbert to lead US federal growth push
Gallagher Security appoints Mariah Rimbert to spearhead US federal growth, targeting western and midwestern agencies for expansion.
GTIA honours 2026 North America IT channel leaders
GTIA names 2026 North America Spotlight Award winners, honouring IT channel leaders driving community, cybersecurity and diversity.
Job Moves
360 Privacy expands C-suite with four executive appointments
Alchelyst names three senior leaders after Lyra merger
Gallagher names Rimbert to lead US federal growth push
Terra Security names Anna Sarnek VP of business strategy
Gallagher Security names Nikki Cardenas to lead US channel
Testlio expands AI testing push & appoints new CEO
Calero channel chief Jason Wieser named to 2026 CRN list
Coralogix appoints Chetan Chaudhary as Chief Revenue Officer
Isaac Lujan joins Simbian to lead global AI partner strategy
