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WARC report flags shift to outcomes & AI measurement
Artificial Intelligence

WARC report flags shift to outcomes & AI measurement

Marketers face a two-speed shift as platforms and legacy media owners race to prove advertising's business impact with AI and outcome-based tools.

By Mark Tarre • 4 min read • Yesterday
AVEVA named Verdantix leader in asset performance management
Manufacturing

AVEVA named Verdantix leader in asset performance management

Industrial operators could cut downtime and maintenance costs as AVEVA gains analyst backing for asset performance software.

By Mark Tarre • 3 min read • Yesterday
Dynatrace named leader in GigaOm Kubernetes report
DevOps

Dynatrace named leader in GigaOm Kubernetes report

As Kubernetes deployments spread, operators are under pressure to cut incident times and pin down faults across complex cloud estates.

By Mark Tarre • 4 min read • Yesterday
Milestone XProtect study finds 133% ROI over three years
Data Analytics

Milestone XProtect study finds 133% ROI over three years

Milestone study finds XProtect users achieved a 133% ROI over three years, with security investigations up to 60% faster.

By Sean Mitchell • 3 min read • Yesterday
Celonis tops Gartner's 2026 process intelligence ranking
Digital Transformation

Celonis tops Gartner's 2026 process intelligence ranking

The reclassified market is now being judged on live operational context, a shift that could shape how large firms deploy AI and automation.

By Mark Tarre • 4 min read • Yesterday
Consumer use of generative AI rises to 73%, survey finds
Data Analytics

Consumer use of generative AI rises to 73%, survey finds

Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Kyndryl adds AI to prevent IT outages before they happen
Hybrid Cloud

Kyndryl adds AI to prevent IT outages before they happen

Enterprises using Kyndryl Bridge have seen fewer outages and lower maintenance costs as AI flags IT risks before systems fail.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Why trust is the bottleneck for AI-driven operations
DevOps

Why trust is the bottleneck for AI-driven operations

The shift to autonomous IT is stalling because teams will only let AI act when its decisions are transparent, explainable and controlled.

By Karthik SJ • 4 min read • Last week
Is your data ready for AI? 5 steps before deploying an agent
Data Protection

Is your data ready for AI? 5 steps before deploying an agent

Poor data can make AI agents scale errors at speed, leaving customer-facing systems unreliable and potentially non-compliant.

By Bobby Joseph • 6 min read • Last week
Energy for AI, AI for energy: designing AI-ready data centres
Virtualisation

Energy for AI, AI for energy: designing AI-ready data centres

AI workloads could add more than 150 GW of data centre demand, pushing operators to rethink power, cooling and grid resilience.

By Farokh Ghadially • 4 min read • Last week
SAP buys Prior Labs to boost enterprise AI research
Data Analytics

SAP buys Prior Labs to boost enterprise AI research

The deal gives SAP a dedicated European AI lab aimed at better predictions from business data, from payment delays to supplier risk.

By Sean Mitchell • 4 min read • Last week
TravelOne launches behavioural intelligence tool for travel
Data Analytics

TravelOne launches behavioural intelligence tool for travel

Travel platforms could lift conversion and personalisation as TravelOne adds real-time behavioural signals to systems built on booking history.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Interos launches iQ platform for supply chain risk
Data Analytics

Interos launches iQ platform for supply chain risk

The new modules aim to quantify supplier exposure in dollars as businesses grapple with tariff shocks, reputational damage and lower-tier blind spots.

By Sean Mitchell • 4 min read • Last week

Stories from Other Regions

Predictive analytics stories

UK manufacturers boost predictive maintenance to 22%
Digital Transformation

UK manufacturers boost predictive maintenance to 22%

Skills shortages are now the biggest obstacle as predictive maintenance adoption in UK factories climbs from 9% to 22%.

By Mark Tarre • 4 min read • Yesterday
UK marketers plan to spend more on AI, Canva finds
Data Protection

UK marketers plan to spend more on AI, Canva finds

Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.

By Sean Mitchell • 5 min read • Last week
Schneider Electric & GreenScale plan AI-ready data centres
Data Analytics

Schneider Electric & GreenScale plan AI-ready data centres

Rising AI demand is pushing European operators to build denser sites with lower costs, stronger monitoring and less maintenance risk from day one.

By Sean Mitchell • 4 min read • Last week
Gaze launches workplace intelligence tool in New Zealand
Data Analytics

Gaze launches workplace intelligence tool in New Zealand

Hybrid work is leaving many New Zealand offices underused, with businesses risking about NZD $270,000 a year from poor space planning.

By Sofiah Nichole Salivio • 4 min read • Last week