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Snowflake stories

G2 launches buyer intent tools across six platforms
Software-as-a-Service

G2 launches buyer intent tools across six platforms

Go-to-market teams can now surface buyer signals inside chatbots, CRMs and analytics software, making outreach more targeted and timely.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Snowflake stories

Redgate launches Flyway MCP Server for AI code control
DevOps

Redgate launches Flyway MCP Server for AI code control

Governance checks for AI-written code are moving closer to production databases as Redgate adds an MCP Server to Flyway Enterprise.

By Mark Tarre • 3 min read • 4 days ago
SnapLogic launches SnapCode for Claude Code integration
Customer Relationship Management

SnapLogic launches SnapCode for Claude Code integration

Enterprises can now let AI coding tools build integrations while keeping deployment, monitoring and security checks inside SnapLogic's platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Apache Ossie joins incubator to standardise metrics
Data Analytics

Apache Ossie joins incubator to standardise metrics

Aiming to cut conflicting analytics results, the project will now be governed by the Apache Software Foundation after support topped 50 organisations.

By Sean Mitchell • 3 min read • Last week
Amperity named a Leader in Snowflake marketing report
Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • This month
Google named Gartner Leader for Looker analytics again
Data governance

Google named Gartner Leader for Looker analytics again

The ranking bolsters Looker as Google pushes AI-driven analytics, with buyers weighing governance and trusted data more heavily than dashboards.

By Mark Tarre • 4 min read • This month
Google opens BigQuery conversational analytics to users
Data Analytics

Google opens BigQuery conversational analytics to users

Businesses can now query BigQuery in plain English, with Google adding audit trails, access controls and scheduled AI analyses.

By Sean Mitchell • 4 min read • This month
Chainguard named Gartner leader in software supply security
Cloud Security

Chainguard named Gartner leader in software supply security

The recognition underlines rising demand for tools that secure software builds before attackers can exploit open source dependencies and pipelines.

By Mark Tarre • 4 min read • Last month
Komprise launches Transparent File Tables for AI analytics
Hybrid Cloud

Komprise launches Transparent File Tables for AI analytics

Enterprises can now query file-based data in Snowflake and Databricks without first moving petabytes into a lakehouse, cutting AI prep delays.

By Sofiah Nichole Salivio • 3 min read • Last month
Marketplacer joins Snowflake programme for marketplace data
Data Analytics

Marketplacer joins Snowflake programme for marketplace data

Retailers can tap seller and customer data without duplicating systems after Marketplacer expanded its integration with Snowflake's AI Data Cloud.

By Mark Tarre • 3 min read • Last month
GitGuardian launches endpoint protection for laptops
Endpoint Protection

GitGuardian launches endpoint protection for laptops

A single compromised laptop can expose thousands of live keys, according to GitGuardian's early field tests, as attacks shift to developer machines.

By Sofiah Nichole Salivio • 4 min read • Last month
Vercel unveils agent tools as deployments turn AI-led
Software-as-a-Service

Vercel unveils agent tools as deployments turn AI-led

More than half of Vercel deployments are now triggered by coding agents, as monthly AI token traffic has jumped tenfold.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Snowflake stories

Australian finance leaders push AI agents despite gaps
Digital Transformation

Australian finance leaders push AI agents despite gaps

Governance is lagging as Australian finance chiefs race to deploy AI agents, with many under pressure to prove ROI and explain errors.

By Mark Tarre • 5 min read • 5 days ago
Adverity launches Atlas to add AI context for marketers
Software-as-a-Service

Adverity launches Atlas to add AI context for marketers

The layer is designed to stop AI misreading marketing shifts, after many pilots fail because systems lack business context and governance.

By Sofiah Nichole Salivio • 3 min read • This month
The agentic enterprise is here: Takeaways from Snowflake Summit 2026
Data Analytics

The agentic enterprise is here: Takeaways from Snowflake Summit 2026

AI pilots stall less on model quality than on messy data, disconnected tools and weak governance, Snowflake Summit heard.

By Shannon Katschilo • 3 min read • Last month
How this Ont. town is using AI from bylaw to trash pickup
Customer Relationship Management

How this Ont. town is using AI from bylaw to trash pickup

Data silos and staff time are being cut as the township uses AI agents to speed calculations, analyse waste and answer residents online.

By Jake MacAndrew • 4 min read • Last month
Carrington Labs launches Cashflow Score on Snowflake
Software-as-a-Service

Carrington Labs launches Cashflow Score on Snowflake

Lenders in Australia can now score borrowers without moving data out of Snowflake, as the app targets faster, simpler underwriting.

By Karen Joy Bacudo • 4 min read • Last month