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Global Stories

Social Media stories

TCL launches Arsenal giveaway with signed shirt & TV
Marketing

TCL launches Arsenal giveaway with signed shirt & TV

UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.

By Sofiah Nichole Salivio • 3 min read • Last month
Gartner says 40% of governments will create TrustOps
Digital Transformation

Gartner says 40% of governments will create TrustOps

Deepfake threats are pushing public bodies to harden identity checks and governance, as Gartner forecasts dedicated TrustOps teams by 2028.

By Joseph Gabriel Lagonsin • 4 min read • Last month
VORTIQ-X launches real-time child exploitation detector
Data Protection

VORTIQ-X launches real-time child exploitation detector

Irish platforms may face fresh pressure to spot grooming earlier as a new system flags suspicious chats before abuse escalates.

By Sofiah Nichole Salivio • 4 min read • Last month
KnowBe4 launches free CAPY cyber safety hub for families
Phishing

KnowBe4 launches free CAPY cyber safety hub for families

Families get short cyber safety lessons at home as deepfakes, grooming and scams put children and adults at growing risk online.

By Joseph Gabriel Lagonsin • 4 min read • Last month
BYRDLI & San Diego Tourism launch dual creator campaign
Social Media

BYRDLI & San Diego Tourism launch dual creator campaign

Travellers can now book two distinct versions of San Diego as creator-led storefronts tie tourism marketing directly to revenue and room nights.

By Sean Mitchell • 4 min read • Last month
Taboola research shows demand for agentic AI tools
Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • Last month
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Last month
eSIM use surges as travellers favour digital connectivity
Unified Communications

eSIM use surges as travellers favour digital connectivity

More travellers are avoiding roaming fees by activating eSIMs before departure, with half now using them for overseas trips, Ubigi said.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Hands-on review: Apple Creator Studio earns its keep
Digital Entertainment

Hands-on review: Apple Creator Studio earns its keep

Apple Creator Studio bundles Final Cut Pro, Logic Pro and Pixelmator Pro in a smartly priced subscription that genuinely helps Mac and iPad creators.

By Sean Mitchell • 7 min read • Last month
Babeltext launches AI creator marketplace Chat2Me.AI
Digital Transformation

Babeltext launches AI creator marketplace Chat2Me.AI

The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.

By Sofiah Nichole Salivio • 4 min read • Last month
WARC report flags shift to outcomes & AI measurement
Artificial Intelligence

WARC report flags shift to outcomes & AI measurement

Marketers face a two-speed shift as platforms and legacy media owners race to prove advertising's business impact with AI and outcome-based tools.

By Mark Tarre • 4 min read • Last month
W sets June beta launch with Europe figures tracker
Data Protection

W sets June beta launch with Europe figures tracker

The expansion will give European leaders and policymakers early access as W readies its public beta and new tracking dashboard for 17 June.

By Mark Tarre • 3 min read • Last month

Stories from Other Regions

Social Media stories

ZURU cuts product development to five months with AI
Manufacturing

ZURU cuts product development to five months with AI

That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.

By Sean Mitchell • 4 min read • Last month
How IT firms can use paid social to shorten long sales cycles
Enterprise Resource Planning

How IT firms can use paid social to shorten long sales cycles

Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.

By Sam Park • 6 min read • Last month
How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • Last month
Apex wins Marketing Team of the Year at Network Group
Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Premium media lifts brand trust, The Trade Desk finds
Marketing

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Last month
Students borrow 4.8 million digital books in Australia
Social Media

Students borrow 4.8 million digital books in Australia

Australian and New Zealand students borrowed 4.8 million digital books in 2025 as ebooks led and audiobooks gained popularity across schools.

By Sean Mitchell • 3 min read • Last month