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Marketing Stories - Page 24

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Small firms turn to autonomous platforms for marketing gains
Marketing Technologies

Small firms turn to autonomous platforms for marketing gains

Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Coppelia uses data-driven online strategy to grow music audience
Digital Engagement

Coppelia uses data-driven online strategy to grow music audience

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Why community-led growth will help brands In APAC win this holiday season
Partner Programmes

Why community-led growth will help brands In APAC win this holiday season

Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.

By Ajit Pawar • 4 min read • Fri, 21st Nov 2025
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025
Retail brands to send 3.9 billion messages in 2025 season
Customer Experience

Retail brands to send 3.9 billion messages in 2025 season

Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
Online retailers see Black Friday boost but loyalty lags behind
Customer Experience

Online retailers see Black Friday boost but loyalty lags behind

Online retailers see a Black Friday traffic and sales surge, but only 22.6% of new customers return within a year, highlighting loyalty challenges.

By Shannon Williams • 3 min read • Thu, 20th Nov 2025
Commerce media maturity benchmark highlights sectoral disparities
Marketing Technologies

Commerce media maturity benchmark highlights sectoral disparities

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

By Catherine Knowles • 3 min read • Thu, 20th Nov 2025
Stop falling into the trap of tech for tech's sake
Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025
AI-driven search reshapes digital brand visibility & discovery
Digital Transformation

AI-driven search reshapes digital brand visibility & discovery

Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.

By Shannon Williams • 3 min read • Thu, 20th Nov 2025

Stories from Other Regions

Marketing stories

LG rolls out major Black Friday discounts across Australia
Marketing

LG rolls out major Black Friday discounts across Australia

LG Electronics Australia offers major Black Friday discounts on home entertainment, appliances and IT products until early December or while stocks last.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025
Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
Marketing

Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters

Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.

By Chad Kinlay • 5 min read • Fri, 21st Nov 2025
Meta ad testing mistakes costing eCommerce brands profit, expert warns
Marketing Technologies

Meta ad testing mistakes costing eCommerce brands profit, expert warns

Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
The hidden algorithms changing retail
Customer Experience

The hidden algorithms changing retail

AI systems are quietly deciding which brands UK consumers see and buy, forcing retailers to build trustworthy, consistent identities to stay visible.

By Charlie Terry • 3 min read • Thu, 20th Nov 2025
CEEK & Ross Shonhan join forces to launch Lilibet's in Mayfair
Marketing

CEEK & Ross Shonhan join forces to launch Lilibet's in Mayfair

CEEK partners with chef Ross Shonhan to launch Lilibet's, a luxury seafood restaurant opening this year at Queen Elizabeth II's historic Mayfair birthplace.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
Black Friday sales hit record AUD $6.8 billion amid online buzz
Customer Experience

Black Friday sales hit record AUD $6.8 billion amid online buzz

Australian shoppers are set to spend a record AUD $6.8 billion during Black Friday to Cyber Monday, with social media buzz driving soaring online engagement.

By Melania Watson • 4 min read • Thu, 20th Nov 2025
AI shifts product discovery as 42% trust summaries over sites
DevOps

AI shifts product discovery as 42% trust summaries over sites

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
Loyalty schemes drive data collection as cookies fade in the UK
Customer Experience

Loyalty schemes drive data collection as cookies fade in the UK

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

By Melvin Hipolito • 3 min read • Wed, 19th Nov 2025