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Marketing Stories - Page 27

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Canva unveils AI-driven Creative OS & offers free Affinity suite
Artificial Intelligence

Canva unveils AI-driven Creative OS & offers free Affinity suite

Canva launched its AI-powered Creative Operating System, uniting design, collaboration and marketing tools, while offering its professional Affinity suite free to all users.

By Sean Mitchell • 4 min read • Fri, 31st Oct 2025
Paytronix unveils AI tool to boost hospitality marketing campaigns
Customer Experience

Paytronix unveils AI tool to boost hospitality marketing campaigns

Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.

By Catherine Knowles • 4 min read • Thu, 30th Oct 2025
Amplitude launches AI Visibility to boost brands in AI search
Data Analytics

Amplitude launches AI Visibility to boost brands in AI search

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
Exclusive: Bosch on blending AI with human creativity
Digital Transformation

Exclusive: Bosch on blending AI with human creativity

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Exclusive: Adobe's Firefly is to reshape creative pipelines
Marketing Technologies

Exclusive: Adobe's Firefly is to reshape creative pipelines

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

By Sean Mitchell • 5 min read • Thu, 30th Oct 2025
Furniture retailers see 3D & AR overtaking traditional photos
Customer Experience

Furniture retailers see 3D & AR overtaking traditional photos

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

By Jed Nykolle Harme • 3 min read • Thu, 30th Oct 2025
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Marketing Technologies

Adobe unveils GenStudio upgrades to boost AI-driven content creation

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe unveils Firefly Foundry for custom on-brand AI content
Marketing Technologies

Adobe unveils Firefly Foundry for custom on-brand AI content

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe to integrate Google's AI into creative apps for business
Unified Communications

Adobe to integrate Google's AI into creative apps for business

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025

Stories from Other Regions

Marketing stories

Australians spend 41 hours weekly online as digital ad spend surges
Gaming

Australians spend 41 hours weekly online as digital ad spend surges

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

By Melvin Hipolito • 5 min read • Wed, 5th Nov 2025
Gallagher Security opens Gold Coast office for regional growth
Marketing

Gallagher Security opens Gold Coast office for regional growth

Gallagher Security opens a new office in Southport, Gold Coast, expanding its presence and training facilities across Australia and the wider APAC and IMEA regions.

By Sean Mitchell • 3 min read • Wed, 5th Nov 2025
UK marketers struggle with brand differentiation as AI rises
Customer Experience

UK marketers struggle with brand differentiation as AI rises

Nearly a third of UK marketers find it tough to differentiate their brands amid rising competition and AI-generated content as 2026 approaches.

By Sean Mitchell • 3 min read • Tue, 4th Nov 2025
UK businesses urged to blend agility & discipline for 2026 growth
Customer Experience

UK businesses urged to blend agility & discipline for 2026 growth

UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.

By Shannon Williams • 5 min read • Thu, 30th Oct 2025
UK consumers prioritise trust & speed in digital purchases
Marketing Technologies

UK consumers prioritise trust & speed in digital purchases

UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.

By Shannon Williams • 3 min read • Thu, 30th Oct 2025
Tall launches AI Virtual Studio to revolutionise brand visuals
Data Analytics

Tall launches AI Virtual Studio to revolutionise brand visuals

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
VMA goes data-first with 2025 Industry Metrics launch
Marketing Technologies

VMA goes data-first with 2025 Industry Metrics launch

The Visual Media Association has launched its 2025 survey to benchmark Australia's AUD $15bn print, sign, packaging and visual media sector amid key government reviews.

By Melania Watson • 4 min read • Thu, 30th Oct 2025
Next Byte: The rise and fall of Australia's biggest Apple Reseller
Marketing Technologies

Next Byte: The rise and fall of Australia's biggest Apple Reseller

Next Byte grew from a local Adelaide shop in 1995 to Australia's largest Apple reseller, but closed by 2016 as Apple's own stores took precedence.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025