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Marketing Stories - Page 29

American Stories

Marketing stories

Gallagher Security blends innovation & solidarity at GSX 2025
Customer Experience

Gallagher Security blends innovation & solidarity at GSX 2025

Gallagher Security showcased innovation and solidarity at GSX 2025, promoting QuickSwitch upgrades and supporting the Breast Cancer Research Foundation.

By Melania Watson • 3 min read • Mon, 13th Oct 2025

Global Stories

Marketing stories

Cloudinary surpasses three million users & launches creators hub
Unified Communications

Cloudinary surpasses three million users & launches creators hub

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

By Jed Nykolle Harme • 4 min read • Thu, 16th Oct 2025
Adobe unveils LLM Optimizer to boost AI brand visibility
Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025
Australian retail media first links in-store sales to digital ads
Data Analytics

Australian retail media first links in-store sales to digital ads

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

By Sean Mitchell • 3 min read • Wed, 15th Oct 2025
Epiminds raises USD $6.6m to launch multi-agent AI for agencies
Marketing Technologies

Epiminds raises USD $6.6m to launch multi-agent AI for agencies

Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.

By Jed Nykolle Harme • 5 min read • Wed, 15th Oct 2025
Adobe unveils Real-Time CDP updates to boost data insights & ROAS
Customer Experience

Adobe unveils Real-Time CDP updates to boost data insights & ROAS

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

By Melania Watson • 5 min read • Mon, 13th Oct 2025
Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025
Sales streaming vs. sales seeking: How RevOps just became B2B's most important team
Customer Experience

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

By Yoni Tserruya • 6 min read • Thu, 9th Oct 2025
Brands urged to adopt multi-platform media strategies for ROI
Gaming

Brands urged to adopt multi-platform media strategies for ROI

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

By Shannon Williams • 3 min read • Thu, 9th Oct 2025

Stories from Other Regions

Marketing stories

TrunkBBI appoints Matt Holmes as Performance & Innovation lead
Cartech

TrunkBBI appoints Matt Holmes as Performance & Innovation lead

TrunkBBI appoints Matt Holmes as Performance and Innovation Strategy Director to enhance AI-driven client services and agency growth.

By Jed Nykolle Harme • 3 min read • Wed, 15th Oct 2025
Swyftx becomes first crypto sponsor of Super Rugby Pacific teams
Crypto

Swyftx becomes first crypto sponsor of Super Rugby Pacific teams

Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.

By Melania Watson • 3 min read • Mon, 13th Oct 2025
Brands boost influencer marketing as ad budgets shift in 2025
Customer Relationship Management

Brands boost influencer marketing as ad budgets shift in 2025

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
Sales & marketing jobs top UK demand, but roles in decline
Marketing

Sales & marketing jobs top UK demand, but roles in decline

Sales and marketing roles lead UK job demand with 78,214 adverts in May 2025, despite a 7.5% drop in relative demand since 2022, ONS data shows.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
Global tech companies overlook a Canada-first PR mindset at their peril
Marketing

Global tech companies overlook a Canada-first PR mindset at their peril

Global tech firms often assume Canadian markets mirror Anglo counterparts, but success demands PR strategies tailored to Canada's unique media and cultural landscape.

By Gayle Robin • 4 min read • Thu, 9th Oct 2025
UK marketers secretly use AI as integration & compliance lag
Marketing Technologies

UK marketers secretly use AI as integration & compliance lag

A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.

By Jed Nykolle Harme • 3 min read • Thu, 9th Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025
Customer data foundations critical for brands transformation in AI era
Data Analytics

Customer data foundations critical for brands transformation in AI era

Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.

By Billy Loizou • 5 min read • Wed, 8th Oct 2025