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Marketing Stories - Page 31

American Stories

Marketing stories

Sphere launches GEO platform to manage AI-driven online profiles
Marketing Technologies

Sphere launches GEO platform to manage AI-driven online profiles

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

By Kaleah Salmon • 4 min read • Tue, 16th Sep 2025

Global Stories

Marketing stories

ShopVision raises USD $4.1 million to build AI for eCommerce teams
Digital Transformation

ShopVision raises USD $4.1 million to build AI for eCommerce teams

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

By Sean Mitchell • 4 min read • Sat, 20th Sep 2025
Checkmarx partners with e92spark to advance UK application security
Application Security

Checkmarx partners with e92spark to advance UK application security

Checkmarx partners with e92spark to expand the reach of its AI-powered application security tools across UK and Ireland channel partners.

By Jed Nykolle Harme • 3 min read • Sat, 20th Sep 2025
Marketers struggle to deliver on AI promise despite big investment
Partner Programmes

Marketers struggle to deliver on AI promise despite big investment

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

By Catherine Knowles • 4 min read • Fri, 19th Sep 2025
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025
Google Ads rolls out AI Max & new generative tools globally
Marketing Technologies

Google Ads rolls out AI Max & new generative tools globally

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

By Jed Nykolle Harme • 4 min read • Wed, 17th Sep 2025
Contentstack launches Agent OS for adaptive brand experiences
Digital Transformation

Contentstack launches Agent OS for adaptive brand experiences

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

By Shannon Williams • 3 min read • Fri, 12th Sep 2025
Optimizely unveils platform to streamline AI agent workflows
Data Analytics

Optimizely unveils platform to streamline AI agent workflows

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

By Jed Nykolle Harme • 3 min read • Thu, 11th Sep 2025

Stories from Other Regions

Marketing stories

UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025
CASPR launches to help Australian firms adopt AI & innovate
Customer Experience

CASPR launches to help Australian firms adopt AI & innovate

CASPR, a new agency in Sydney, helps Australian businesses adopt AI and data-driven solutions to boost growth and overcome innovation barriers.

By Kaleah Salmon • 3 min read • Wed, 24th Sep 2025
Marketers confident in martech but leave key features unused
Customer Experience

Marketers confident in martech but leave key features unused

Despite 99% leaving key features unused, 92% of eCommerce marketers remain confident their martech stacks meet business goals amid staff and AI challenges.

By Jed Nykolle Harme • 3 min read • Tue, 23rd Sep 2025
The Marketing Centre welcomes three new senior fractional CMOs
Fintech

The Marketing Centre welcomes three new senior fractional CMOs

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

By Jed Nykolle Harme • 4 min read • Tue, 23rd Sep 2025
StarHub launches Dynamic Ad Pods for personalised live TV ads
Data Analytics

StarHub launches Dynamic Ad Pods for personalised live TV ads

StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.

By Kaleah Salmon • 3 min read • Thu, 18th Sep 2025
Australian marketers expect content demand to surge fivefold by 2027
Customer Experience

Australian marketers expect content demand to surge fivefold by 2027

Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.

By Melvin Hipolito • 8 min read • Tue, 16th Sep 2025
UK firms boost AI privacy but lack strong training & oversight
Data Protection

UK firms boost AI privacy but lack strong training & oversight

Most UK firms have improved AI privacy post-adoption, yet few offer thorough staff training or robust governance, says new Zoho research.

By Shannon Williams • 4 min read • Fri, 12th Sep 2025