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Marketing Stories - Page 32

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Marketing stories

Quadient appoints Nina Tatsiy as CIO for global digital growth
Digital Transformation

Quadient appoints Nina Tatsiy as CIO for global digital growth

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

By Jed Nykolle Harme • 3 min read • Sat, 6th Sep 2025
Majority of executives see ROI as AI agents drive business growth
Digital Transformation

Majority of executives see ROI as AI agents drive business growth

Over half of executives report deploying AI agents, driving business growth and ROI in areas like customer service and marketing, finds a Google Cloud study.

By Jed Nykolle Harme • 4 min read • Fri, 5th Sep 2025
Ben Goodman named Adobe President for APAC & DX Japan
Customer Experience

Ben Goodman named Adobe President for APAC & DX Japan

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

By Melvin Hipolito • 2 min read • Wed, 3rd Sep 2025
Dext appoints Joanne Modugno as General Manager for North America
Payment Technologies

Dext appoints Joanne Modugno as General Manager for North America

Dext names Joanne Modugno as General Manager for North America to boost growth and expand bookkeeping automation from its Toronto office.

By Jed Nykolle Harme • 3 min read • Wed, 3rd Sep 2025
Enero posts steady FY25 EBITDA growth as agency teams win awards
Partner Programmes

Enero posts steady FY25 EBITDA growth as agency teams win awards

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025

Stories from Other Regions

Marketing stories

UK CMOs overwhelmed by tech burden as marketing roles evolve
Digital Transformation

UK CMOs overwhelmed by tech burden as marketing roles evolve

A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
UK SMEs shift B2B lead generation focus from email to LinkedIn
Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025
Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark
Marketing Technologies

Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025
Topol.io spins out from Ecomail to offer standalone email editor
Software-as-a-Service

Topol.io spins out from Ecomail to offer standalone email editor

Topol.io has split from Ecomail to become standalone, focusing on its embeddable email editor used by over 12,000 customers and 200 SaaS platforms.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Black Friday 2024 sees 3.1% growth as bounce rates increase
Customer Experience

Black Friday 2024 sees 3.1% growth as bounce rates increase

Black Friday 2024 saw a 3.1% growth in eCommerce sales as bounce rates rose 3.8%, with specialist retailers outperforming multi-category stores overall.

By Sean Mitchell • 4 min read • Thu, 4th Sep 2025
UK consumers cut impulse spending, turn to smaller retailers
Marketing Technologies

UK consumers cut impulse spending, turn to smaller retailers

Two-thirds of UK consumers cut impulse buys amid cost-of-living strains, favouring smaller retailers and embracing minimalist spending habits.

By Jed Nykolle Harme • 3 min read • Thu, 4th Sep 2025
Taboola appoints Chris Blight as UK Advertising Sales Director
Marketing Technologies

Taboola appoints Chris Blight as UK Advertising Sales Director

Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.

By Jed Nykolle Harme • 3 min read • Mon, 1st Sep 2025
Singapore launches new cloud skills pathway to meet tech demand
Artificial Intelligence

Singapore launches new cloud skills pathway to meet tech demand

Singapore Computer Society launches a new Skills Pathway for Cloud to train professionals and meet rising demand in the city-state's growing tech sector.

By Kaleah Salmon • 4 min read • Mon, 1st Sep 2025
Zoom Media & VIOOH partner to offer GymTV ads programmatically
Marketing

Zoom Media & VIOOH partner to offer GymTV ads programmatically

Zoom Media and VIOOH have partnered to offer programmatic ads on GymTV's network in North American gyms, reaching over 100 million workouts monthly.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Xtend unveils native eCommerce tool for brands in SEA
Fintech

Xtend unveils native eCommerce tool for brands in SEA

Xtend launches a native eCommerce tool to boost brand visibility and track sales on Shopee, Lazada, and TikTok Shop across Southeast Asia.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
LG Ad Solutions appoints new Sales Directors for Australia
Marketing Technologies

LG Ad Solutions appoints new Sales Directors for Australia

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

By Melvin Hipolito • 3 min read • Fri, 29th Aug 2025