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Marketing Stories - Page 33

American Stories

Marketing stories

New book urges brands to prioritise authentic social media
Customer Experience

New book urges brands to prioritise authentic social media

Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025

Global Stories

Marketing stories

Fergus appoints Hugh Walker as Head of Customer Experience
Customer Experience

Fergus appoints Hugh Walker as Head of Customer Experience

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

By Melvin Hipolito • 4 min read • Tue, 26th Aug 2025
SuperWorld & ASI Alliance partner to build virtual real estate
Gaming

SuperWorld & ASI Alliance partner to build virtual real estate

SuperWorld partners with ASI Alliance to enhance its virtual real estate platform by integrating decentralised AI, creating immersive and monetisable real-world linked experiences.

By Kaleah Salmon • 4 min read • Mon, 25th Aug 2025
Generative AI fuels 4,700% rise in retail web traffic, Adobe finds
Customer Experience

Generative AI fuels 4,700% rise in retail web traffic, Adobe finds

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

By Sean Mitchell • 4 min read • Fri, 22nd Aug 2025
Silverpush unveils AI agent upgrade to automate ad campaigns
Marketing Technologies

Silverpush unveils AI agent upgrade to automate ad campaigns

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

By Jed Nykolle Harme • 3 min read • Fri, 22nd Aug 2025
Australia launches real-time AI workforce mapping for IT & marketing
Data Privacy

Australia launches real-time AI workforce mapping for IT & marketing

Australia's marketing and IT peak bodies launch a real-time AI workforce mapping initiative to guide skills and strategy amid AI-driven transformation.

By Catherine Knowles • 4 min read • Fri, 22nd Aug 2025
David Jones, BWS & The Iconic expand digital post-purchase offers
Digital Transformation

David Jones, BWS & The Iconic expand digital post-purchase offers

David Jones, BWS and The Iconic partner with Rokt to offer tailored post-purchase promotions, enhancing customer experience and boosting revenue.

By Kaleah Salmon • 3 min read • Thu, 21st Aug 2025
Dragos names Eric Cross as Chief Revenue Officer to boost OT cyber
Data Analytics

Dragos names Eric Cross as Chief Revenue Officer to boost OT cyber

Dragos appoints Eric Cross as Chief Revenue Officer to lead global sales and marketing efforts in operational technology cybersecurity amid rising industry risks.

By Jed Nykolle Harme • 3 min read • Wed, 20th Aug 2025
Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
EduTech

Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

By Melania Watson • 5 min read • Tue, 19th Aug 2025

Stories from Other Regions

Marketing stories

Mastercard's Transit Tales turns Sydney commutes into stories
Artificial Intelligence

Mastercard's Transit Tales turns Sydney commutes into stories

Mastercard's Transit Tales offers Sydney commuters personalised AI-generated audio stories during train rides, blending classic literature with modern genres.

By Kaleah Salmon • 3 min read • Tue, 26th Aug 2025
Indosat launches AI semantic search with Google Cloud support
Digital Transformation

Indosat launches AI semantic search with Google Cloud support

Indosat has introduced an AI-powered Semantic Search in its apps, using Google Cloud's Vertex AI to personalise service and product recommendations for users.

By Jed Nykolle Harme • 4 min read • Sat, 23rd Aug 2025
From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
Marketing Technologies

From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand

Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.

By Sandra Scott • 3 min read • Fri, 22nd Aug 2025
UK families influenced by timing of back-to-school advertising
Marketing Technologies

UK families influenced by timing of back-to-school advertising

A survey reveals 77% of UK families are influenced by timely back-to-school ads, with cost and relevance key amid rising living expenses.

By Catherine Knowles • 4 min read • Thu, 21st Aug 2025
Paul Smith appoints Verde Digital to boost global SEO presence
Digital Transformation

Paul Smith appoints Verde Digital to boost global SEO presence

Paul Smith has appointed Verde Digital to enhance its global SEO, aiming to expand reach in the luxury market through targeted, innovative digital strategies.

By Melvin Hipolito • 3 min read • Wed, 20th Aug 2025
Australian SMEs rush into AI adoption without clear strategies
Digital Transformation

Australian SMEs rush into AI adoption without clear strategies

Most Australian SMEs adopt AI tools without strategies, risking missed growth opportunities despite urgent investments and competitive pressures.

By Kaleah Salmon • 4 min read • Wed, 20th Aug 2025
Australia's top food influencers earn up to AUD $18,401 per post
Marketing

Australia's top food influencers earn up to AUD $18,401 per post

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
Shopfully appoints Blake Wright to boost Australian retail media
Marketing Technologies

Shopfully appoints Blake Wright to boost Australian retail media

Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.

By Catherine Knowles • 3 min read • Tue, 19th Aug 2025