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Marketing Stories - Page 36

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Marketers prioritise CTV, AI & identity flexibility for 2025 H2
Marketing Technologies

Marketers prioritise CTV, AI & identity flexibility for 2025 H2

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

By Sean Mitchell • 4 min read • Thu, 17th Jul 2025
Sharon Baylay-Bell named chair as PMC gears for global growth
Microsoft

Sharon Baylay-Bell named chair as PMC gears for global growth

PMC appoints Sharon Baylay-Bell as Chair, backed by BGF investment, to drive global growth in technology services for retail and direct-to-consumer brands.

By Jed Nykolle Harme • 3 min read • Wed, 16th Jul 2025
AI Appreciation Day: What it means for the future of customer engagement
Customer Relationship Management

AI Appreciation Day: What it means for the future of customer engagement

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

By Staff Writer • 7 min read • Mon, 14th Jul 2025
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Customer Experience

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

By Marty Hungerford • 7 min read • Mon, 14th Jul 2025
Global data mining tools market to hit USD $3.65 billion by 2034
Smart Cities

Global data mining tools market to hit USD $3.65 billion by 2034

The global data mining tools market is set to soar to USD $3.65 billion by 2034, driven by AI integration and growing demand in eCommerce and government sectors.

By Sean Mitchell • 4 min read • Fri, 11th Jul 2025
Brands boost social commerce spend despite western slow uptake
Marketing Technologies

Brands boost social commerce spend despite western slow uptake

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

By Shannon Williams • 3 min read • Fri, 11th Jul 2025
StackAdapt launches IvyTM AI assistant to boost media buying
Marketing Technologies

StackAdapt launches IvyTM AI assistant to boost media buying

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025
Adobe brings AI-powered creative tools to Premier League fans
Digital Transformation

Adobe brings AI-powered creative tools to Premier League fans

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

By Sean Mitchell • 4 min read • Thu, 10th Jul 2025
UGC & interactive ads drive major gains for mobile app installs
Generative AI

UGC & interactive ads drive major gains for mobile app installs

User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.

By Catherine Knowles • 4 min read • Thu, 10th Jul 2025

Stories from Other Regions

Marketing stories

Homeware brands adapt as UK demand grows for outdoor living
Marketing Technologies

Homeware brands adapt as UK demand grows for outdoor living

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

By Kaleah Salmon • 4 min read • Thu, 24th Jul 2025
Amazon dominates Prime Day as rivals see low deal searches
eCommerce

Amazon dominates Prime Day as rivals see low deal searches

Data shows Amazon dominated Prime Day deals in 2024 and 2025, with shoppers rarely searching rival retailers, despite their parallel sales events.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025
VIOOH & Outernet London launch premium DOOH screens deal
Digital Signage

VIOOH & Outernet London launch premium DOOH screens deal

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London's entertainment district.

By Kaleah Salmon • 3 min read • Fri, 18th Jul 2025
SALESmanago launches AI tools for faster multichannel campaigns
Customer Experience

SALESmanago launches AI tools for faster multichannel campaigns

SALESmanago launches AI-powered tools to speed up multichannel marketing, enabling faster campaign creation without developer help across email, SMS, and more.

By Kaleah Salmon • 3 min read • Thu, 17th Jul 2025
ADMA appoints Dr Sage Kelly to lead AI guidance for marketers
Data Privacy

ADMA appoints Dr Sage Kelly to lead AI guidance for marketers

ADMA has named Dr Sage Kelly Regulatory & Policy Manager to guide marketers on AI regulation amid rising AI use and skills gaps in the industry.

By Melvin Hipolito • 4 min read • Wed, 16th Jul 2025
Australian shoppers embrace more touchpoints for online discovery
Customer Experience

Australian shoppers embrace more touchpoints for online discovery

Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.

By Melvin Hipolito • 4 min read • Wed, 16th Jul 2025
Google unveils new AI tools for brands, marketers in SEA
Marketing Technologies

Google unveils new AI tools for brands, marketers in SEA

Google launches new AI tools to boost ad targeting and creative output for brands and marketers across Southeast Asia's diverse digital landscape.

By Jed Nykolle Harme • 4 min read • Tue, 15th Jul 2025
Labelium acquires reegen.ai & names Ben Gibson UK chief executive
Digital Transformation

Labelium acquires reegen.ai & names Ben Gibson UK chief executive

Labelium acquires generative SEO firm reegen.ai and appoints its founder Ben Gibson as UK CEO to boost AI-driven marketing growth.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025